Quantum Media News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news | Printed on: July 24, 2017

Industry News

Hearst tests earning revenue with affiliate selling through dedicated native advertising sites

July 22, 2017

Hearst Magazines Digital Media is testing multiple affiliate commerce strategies to see what will work over time. Its main experimentation is with the “Best Products” site. The company’s global head of digital says the site, which is mostly search-driven but also uses Facebook to create broader recognition, is helping Hearst learn how to maximize the efficiency of commerce-focused posts. Read more

here.

Video learning curve for publishers

July 17, 2017

t’s been a bumpy road, but legacy magazine publishers are making progress in developing popular digital platforms. Focusing on publishing and distributing content on Facebook and YouTube as well as other streaming services has had positive results. And some companies are investing in creating new content, including long-form video, tailored to users of specific digital and social platforms. Read more here.

Google pays professors for favorable research

July 13, 2017

The search engine giant has helped finance hundreds of research papers in the past decade, paying between $5,000 and $400,000 for each one. The Google backing is not always revealed by the authors. The company uses the information to help defend itself against regulatory challenges. Read more here.


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